Overview

Back Care Solutions is an alternative health care clinic and training organisation, working and teaching a technique called Dorn Spinal Therapy. It is a technique that helps people with neck and back pain relieving their problems fast, effective and without any trauma to the body.

Dorn Spinal Therapy has its origins in Germany where it was established for more than 35 years and more than 1500 registered practitioners use it successfully in their clinics. But it is taught and used in many other countries around the world such as UK, Italy, Switzerland, Austria, Phillipines, Brazil, Poland, Australia just to mention a few.

Back Care Solutions is the main provider of training in Australia with its leading teacher Barbara Simon. Back Care Solutions is now seeking to expand their training overseas and is looking for key marketers and partners in markets such as Singapore.

Business Opportunities (i.e Partner, Joint Venture, Distributor, Agent, End User)

An opportunity for Joint Ventures with local distributors of health care training, partners in health care training like colleges or universities, end users for participating in workshops like health-care practitioners of all sort.

We are looking for other partners interested in taking on Dorn Spinal Therapy as an alternative health care treatment in their country.  We wish to meet health care practitioners and distributors dealing in the field of alternative health care, as well as managers/directors of health care colleges.

Technology/Products and Services Description

The training in Dorn Spinal Therapy is provided in two different ways:

• Physically teaching in a group set up to interested practitioners; and 
• A home study course on DVD that teaches the same principals but is more for self learners or those who want to have a look first before they decide to enroll into a workshop. This series also includes a range of marketing material and templates to be used in the clinic for the work with Dorn Spinal Therapy.

We are seeking distributors for the home study course as well as practitioners of any background interested in taking on the workshop training. We propose that a trainer would come from Australia to facilitate the training with frequency depending on demand for those training programs in the target market.

Competitive Advantages

Dorn Spinal Therapy is a very gentle but effective approach to back and neck pain. It does not involve cracking, joint twisting or any violent movements. Therefore, it is very popular with many people. Also, it is possible to use it as a stand-alone therapy or combine it with other techniques and skills a practitioner might be using but not quite achieve the outcome they would like. The amount of treatment repetitions is comparatively low which makes it a very cost effective treatment for the patient.  An average of three treatments over 4-6 weeks makes it very competitive to other solutions on the market for the treatment of back pain.

The other advantage is that it is easy to learn - generally just a weekend workshop is all that is required to learn the technique.  No prior knowledge is required.  That means practitioners can apply it immediately and don’t have to go through lengthy, expensive training sessions.

The home study course gives interested people the possibility to learn the technique in their own time.  We also provide marketing material as part of the course so the new practioners can start marketing their new business with pre-written letters and ads immediately.

Website address: www.backcaresolutions.net